A design studio for people who hate traditional.
HERBERY
formerly Fae Botanics
Sculptural florals for intimate gatherings, editorial projects, and spaces with a point of view.
HERBERY approaches floral design as atmosphere-building. Where composition matters as much as the flowers themselves. Inspired by ikebana, natural forms, art direction, high fashion, and lived-in beauty, each piece is created to feel immersive, textural, and slightly unexpected.
We work with florals alongside fruit, found materials, objects, and space itself, building environments that feel less like decor and more like definition.
Not overly polished. Not traditional. Never templated.
We believe beauty carries tension, rules are there to be broken, and love should look like itself. We proudly celebrate LGBTQIA+ couples and communities, creatives, friends + family, immigrants, indigenous communities, and gatherings that exist outside expectation.
HERBERY is for people who want something with feeling.
Something intentional.
Something a little strange.
Hey, I’m Gabs
Founder of HERBERY Floristry & Design
Florist, stylist, chaos artist, and detail-obsessed romantic with a flair for the unexpected.
The creative brain, heart, and hands behind HERBERY. Designing environments that flirt with fine art and throw tradition out the window (politely, but firmly).
My work is floral-forward, sculptural, and borderline crazy, yet intentional. Micro Weddings, dinner parties, curated shoots, and events where the energy is good, the people matter, and the details are doing the most.
My style is organic, sculptural, elemental, and sometimes even a little unhinged. I treat flowers like living beings, because HELLO they are! Like little portals to the way your whole event feels. I care more about feeling than formality and I believe the best kind of design is the kind that makes people feel something nostalgic, unexpected, and something they’ll remember.
You’ll find me hyping up your tablescapes, gently fixing your veil, wiping a tear during your vows (yes, it happens every time), and making sure your blooms look just as iconic in person as they do on camera. I’m not here to make pretty flowers. I’m here to make you feel something. ANYTHING LOL!
If you want a dinner party that doubles as a visual experience, a micro wedding with maximalist energy, or a creative shoot that looks like it belongs in an art magazine, I’m your girl.
HERBERY is for the creatively curious, the visually picky, and anyone who believes beauty lives in the details. Let’s build something epically dramatic, weird, and unforgettable.
The Girl in the Garden
Before HERBERY | or even Fae Botanics | bloomed into existence, I was deep in the world of hairstyling by day and secretly playing florist by night… Snipping stems in my kitchen, hoarding vases, and experimenting with plants and flowers like a mad scientist on a Trader Joe’s budget.
I finally stopped pretending this was just a phase, and decided to make it my actual job. I went back to school for floristry and design, officially turning my flower-flinging hobby into a full-blown career. I spent my first few years freelancing for other florists around Cleveland, learning the ropes, hauling buckets, styling installs, and quietly putting my creative stamp on everything… even if I didn’t always get the credit for it, but hey that’s okay, we live and we learn, right?
And well, that creative itch… got very loud…
So I built HERBERY. A brand that finally feels like me.
After a million rebrands…
"HERBERY" is a combination of HERBS & BURBERRY, for my fairy-in-the-forest side that loves nature, ritual, and all things plants, mixed with a little fashion and aesthetics, IYKYK.
I’m a little bit unhinged and colorful, a little bit introverted and neutral. I live for sculptural blooms against soft lime washed walls. Plaster art has me in a literal chokehold, you should see my home. I could talk for hours about how ‘cool’ I think nature is and how adding a mixed media elements can completely change a vibe.
The truth is, I was never drawn to huge, chaotic weddings. I’m here for the small-scale magic, the curated dinners, the micro weddings, the intimate events, the styled scenes with way too many candles and not nearly enough chairs. I design for people who care about tiny details the way I do: deeply, obsessively, maybe slightly unreasonably…
HERBERY is for the people who want their table to feel like a mood, not just look pretty on Instagram, even though it’ll do that too. It’s for the introverts with excellent taste. For the weird ones, you know who you are. And the ones who hate crowds but love elevated dinner party vibes. THE HOSTS.
If that’s you? Hiii. Let’s make something ridiculous and beautiful..
- Gabby (your favorite florists favorite florist)